Natalie Sims

Info
Resume

I'm a design leader with 15 years of experience building human-centered solutions for complex systems.

At NASA's Jet Propulsion Lab, I architect the human side of robotic deep space missions, designing processes and interfaces to make interplanetary spacecraft operations feel intuitive to the people 200 million miles away. 

Previously, I led design and research teams in partnership with cross-functional government stakeholders and community members to improve public service delivery in New York City.



The following case studies are currently under construction – reach out for more information.

• NASA Jet Propulsion Lab
• Public Policy Lab
• Design & Creative Direction
• Past Life

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Design & Creative Direction

For much of my early career, I worked as an art and design director at brand strategy and creative marketing agencies. 

For clients like Levi’s, Sonos, Nike, Spotify, Google, Herman Miller, Pantone, Target, Uniqlo, and TED, I developed campaigns and systems of visual communication across a range of media, including brand identities, digital products, interactive experiences, and original content and environments.

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2010 – 2018